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NEW YORK — In an effort to build an online following for the animated feature Ice Age, Internet development firm Genex has launched a site for the 20th Century Fox film due out in mid-March.
The site ( http://www.iceagemovie.com/ ) aims to convert passive visitors into active participants and, eventually, interested moviegoers. “Our goal with Ice Age was to extend Fox’s offline marketing messages online by bringing a high level of usability, interactivity and fun to a destination that embodies the spirit of the film,” said Taj Tedrow, managing director of Genex’s entertainment practice.
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