Fox SportsNet Pulls Tyson Ad

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NEW YORK–A new TV commercial featuring Mike Tyson has been pulled by Fox SportsNet, a representative for the cable network confirmed.

Lou D’Ermilio said the spot broke on Monday, Sept. 16, and was pulled by Thursday after the network began receiving numerous calls from the news media.

“We have not had a single call from a viewer or a complaint from an advertiser,” D’Ermilio said. “But management saw [the media interest] as an early signal that using Mike Tyson might be more provocative than anticipated.”

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