MIAMI BEACH, FLA. Cliff Freeman and Partners and Goodby, Silverstein & Partners each had work inducted into the Clio Hall of Fame this evening.
"Feet," for FoxSports.com by Cliff Freeman in New York, which won a gold Clio in 1999, was inducted. It shows a man changing a baby's diaper with his feet. The reason, it turns out, is not because he can't use his hands, but because he doesn't want to miss any of the action on FoxSports.com.
A Nike campaign by Goodby in San Francisco, which won a gold Clio in 1998, was also inducted. The campaign features three executions showing athletes being treated as if their sport was illegal, like skateboarders. One depicts tennis players trying to climb over a fence when the cops show up. Another presents runners being pelted with food and being jeered at when they run down the street, and a third shows a group of men trying to golf surreptitiously. "What if we treated all athletes the way we treat skateboarders," copy reads.
"You couldn't really argue with those two choices. I think, personally, it's long overdue," said TV & Cinema jury chair Mark Tutssel, deputy chief creative officer of Leo Burnett in Chicago.
The ads were honored following a poolside cocktail reception at the Ritz-Carlton, after which a reel of classic commercials was shown. Crispin Porter + Bogusky in Miami chairman Chuck Porter introduced the spots.
The 46th annual Clio Awards Festival, owned by VNU, Adweek's parent company, continues through Tuesday.