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Follow-Up to $150-225 Mil. “Truth” Work Targets Philip Morris
By Wendy Melillo
WASHINGTON, D.C.–Launching an assault in the enemy’s camp, the American Legacy Foundation will follow the commercials that break today, in the $150-225 million “Truth” campaign, with new TV spots that “ambush” Philip Morris in front of its New York headquarters, sources said.
In one spot, body bags are pulled from a truck parked at 120 Park Avenue and stacked on the sidewalk. The other features teenagers placing Philip Morris documents in a giant shredder, in mock imitation of allegations that the tobacco giant destroyed internal memos showing smoking can cause cancer.
Sources said the spots will break sometime during the first quarter.
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