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NEW YORK Aegis Group’s Vizeum took another step toward establishing itself in North America, winning the domestic planning and buying account of Foster’s Wine Estates following a review, the agency has confirmed.
The incumbent, Publicis Groupe’s Starcom, did not defend. Independent Horizon Media and possibly one undisclosed other agency contested the business, per sources. Vizeum will handle the account from its office in San Francisco.
Foster’s spent slightly more than $15 million on advertising in 2005, according to Nielsen Monitor-Plus.
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