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DALLAS Forza Marketing Group has eliminated its account executive positions under a new structure that gives the client direct access to the shop’s leadership.
Former principal Tim Martin and former senior strategist Ed Bashaw now serve as strategic planners on separate accounts of the agency. Each works with a business manager who services the day-to-day needs of his respective clients.
Martin said the sluggish economy—which has contributed to a dip in revenue over the year—influenced the restructuring at the Little Rock, Ark.,
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