Forza Creates PSAs for Hunger Relief

DALLAS Forza Marketing Group challenges people to ask “What if?” to encourage donations to Heifer International, a nonprofit organization that helps people become self-reliant through the gift of farm animals and training.

The campaign from the Little Rock, Ark., shop—the group’s first national effort—breaks Aug. 11. A 30-second TV public service announcement features fast-moving photographs of people whom Heifer has helped around the world. A voiceover asks questions like, “What if cows gave milk? What if chickens laid eggs? What if bees made honey” before the lines, “Right here.