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Standing on the stage of a school auditorium, a third-grader dressed as a white antibiotic pill fends off attacks from green-costumed “viruses” in a new health campaign from Forza Marketing Group.
The public awareness spot on the dangers of increasing antibiotic resistance is a joint effort of the Arkansas Foundation for Medical Care and the Arkansas Department of Human Services. The budget for the campaign was not disclosed.
“Our first goal was to find a fresh way to entertain our target audience,” said Forza creative director Shawn Sollway.
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