Forty Forty Opens in Hub

BOSTON Forty Forty has opened an office in Boston designed to serve as the company’s East Coast hub and aid the growth of its sports and entertainment marketing division.

Kristin Tallman will run the outpost as the agency’s third partner alongside founders Scott Drummond and John Trotter. Prior to joining Forty Forty, Tallman spent five years at Citizens Bank, most recently as svp, director of sponsorship and brand promotions.

“I joined the firm because of the uniqueness of the business model and the opportunity to share it with corporate brands and sports entities alike,” she said.