NEW YORK Fortune Lounge Group, formerly known as Slickstreet Marketing, has tapped Eisner Communications to handle its $20 million advertising account, the agency said.
The online gaming company, which launched a review for its business in February, also considered Interpublic Group's Avrett Free Ginsberg and independent The Concept Farm, both in New York.
According to an RFI sent to East Coast shops, the budget could grow to as much as $60 million based on the success of a campaign for its 2-year-old poker room. Though the client has previously focused its efforts online, it was said to be looking for an integrated marketing plan.
The independent Baltimore shop plans to launch a new campaign for the company this summer. Media being considered for the work includes television, print and the Internet, the shop said.
Fortune Lounge Group's online operations include nine casinos and two poker rooms. The games are affiliated with the Kahnawake Gaming Commission, which is part of the Mohawk tribe near Montreal, Canada.
AAR Partners in New York conducted the review.