Fortune Flashier, Affirm First Ads From Fallon for Foe of Forbes

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Fortune this week breaks a new campaign from Fallon McElligott, the agency’s first for the client, that positions the magazine as more flashy and contemporary than its competitors.
The campaign, tagged “Younger and wiser,” is aimed at media buyers and business opinion leaders, said John Needham, vice president of communications at the publication.
The client hopes to overcome misconceptions that all business weeklies, including chief rival Forbes, are the same by portraying Fortune as a dynamic read for influential people who are affluent but not stodgy, Needham said.

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