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Avrett, Free & Ginsberg breaks a gritty corporate image effort next month which showcases the community spirit that inspires financial-services firm Fortis.
Unlike the last campaign, which used the client’s former castle-like logo to convey strength, “Now we are taking a more emotional approach,” said John Stanyon, vice president of advertising at the client. “In the financial services category, strength and stability are [merely] the point of entry.”
Shot in black and white by photographer Leonard Freed, an image of a devastated Sylvan Springs, Ala.,
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