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NEW YORK Hanft Raboy & Partners said it has launched a new branding push for Fortify Software, a provider of advanced data systems security software.
The campaign from the New York-based agency, which targets technical and security officers, breaks this month. This marks the shop’s first work for Fortify since it added the account last July and introduces “Wouldn’t you rather know NOW?” as a tagline.
Print ads, banners and an online game are all in the mix.
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