Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fort Franklin has added potentially its most significant account, mobile services company Sonera Zed U.S.
Known simply as Zed, the Finland-based company, with U.S. headquarters in Boston, provides mobile phone users with a range of products and services, such as weather reports, movie reviews and restaurant reviews.
“The win gets us into a category that we’ve been dying to get into,” said Marc Gallucci, president and creative director of the 15-person agency. “We plan to turn Zed into the MTV of the wireless phone world, using the entertainment lifestyle as a motivator to excite and acquire new customers and help Zed drive traffic for carriers,” Gallucci said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in