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BOSTON Independent agency Fort Franklin last week broke a new spot for ESPN promoting the cable network’s sponsorship of golf events.
“An ESPN-sponsored tournament can be intimidating for many golfers,” said Marc Gallucci, executive creative director of Fort Franklin in Boston. “We felt that by positioning this as a fun tournament open to serious and casual golfers alike, we are able to cast a bigger net for enrollment.”
The tongue-in-cheek 30-second TV ad features “Scott Campbell,” a fictitious golf instructor, hawking his latest product: a full-body eggsuit that is supposed to “conform your swing to the elliptical structure of the egg.”
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