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BOSTOn—Sugarbush Ski Resort has assigned its estimated $2 million account to Fort Franklin following a review.
The Boston shop de feated New York’s Di Massimo Brand Advertising during the final stage of the competition, according to Marc Gallucci, president and creative director of Fort Franklin.
“We are definitely the right type of agency for them,” said Gallucci. “A lot of our case studies show our experience [building brands]. That got [Sugarbush] excited about what we can do for them.”
During the final portion of the review, Fort Franklin presented three different concepts for the Warren, Vt.-based
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