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Fort Franklin has added another Bulmers America brand to its roster: Zolensky Ice, a lemon malt beverage.
The Boston agency secured the business based on its body of work for its other Bulmers brand, Cider Jack Hard Cider. Fort Franklin has worked with Cider Jack for several years. There was no review for the Zolensky assignment, and initial spending is expected to be in the low seven figures.
“[The win] keeps us on a roll,” said Marc Gallucci, president and creative director of the 20-person shop.
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