Fort Franklin Scores With International Brands

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BOSTON Seeking a higher profile in the crowded high-end scotch category, International Brands has hired Fort Franklin and plans to increase ad spending this year behind its three whiskies, the distributor said.

“They have three brands and each is at a different stage of development,” said Marc Gallucci, CEO and creative director at independent Fort Franklin in Boston.

Duxbury, Mass.-based International Brands has put about $1 million a year behind The Speyside, Scott’s Selection (both single-malts) and King’s Crest (a blended scotch).



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