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boston—Fort Franklin debuts the tagline, “Guides for your business adventure,” in its first print ads for law firm Gadsby Hannah.
Work consists of four ads, all using the headline, “An ordinary lawyer could take your business to the wrong places.”
The ads show photographs of lawyers, with only their torsos and the lower halves of their heads visible. They sport brightly colored vacation T-shirts over their business suits. “Livin’ it up in insolvency,” “Chapter 7: The Aloha State” and “I spend my summers in Arbitration” are three slogans emblazoned across the shirts.
“Over the past five years the marketing of law firms has become more sophisticated,” said Caitlin Ahern, director of marketing at Gadsby Hannah.
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