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Fort Franklin, the small agency helmed by former Arnold Communications creative executive Marc Gallucci, is preparing to launch its first major work for Cider Jack since the brand’s acquisition by a British beverage company.
The campaign includes a half-dozen 30-second TV spots, print ads, radio executions, a package redesign and promotional materials.
Blitz Media, Natick, Mass., handles media chores.
The humorous TV spots, which center around a group of likeable guys in a bar, will run for a month in test markets across the country and will likely run again in the spring.
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