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BOSTON Independent Fort Franklin has unveiled a new campaign for ESPN touting the cable network’s Citgo Bassmaster Classic professional fishing tournament.
The Boston-based shop has crafted six 30- and 15-second TV spots that feature anglers Kevin VanDam, Mike Iaconelli and Jay Yelas.
“With this campaign we want to showcase the personality of the sport and highlight elements that make bass fishing unique, all in a humor and style that is synonymous with ESPN,” said Lee Ann Daly, ESPN executive vice president, marketing.
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