CHICAGO Mike Nelson, a former executive vice president at McCann Worldgroup in London, will join Campbell Mithun heading up the global General Mills Inc. business shared by the two agencies. Nelson had previously been heading up Cereal Partners Worldwide, a joint venture between GMI and Nestle in London.
Les Mouser, chief executive officer of the Minneapolis shop, confirmed the appointment, saying Nelson would replace Don Kvam, executive vice president and group management supervisor, on the business. Kvam continues to lead the agency's $1.2 billion packaged-goods group, which includes the KidCom and Health Innovators units, Mouser said.
CM and McCann have shared duties on about $200 million worth of GMI business, including snack foods, Chex cereals and Betty Crocker brands; CM is responsible for domestic business while McCann handles international. The assignments are not changing as a result of the appointment.
Nelson, 45, has been with McCann for 14 years, 12 of which were spent working on the GMI account in the London, New York and Paris offices. A native of New York, he has also worked on Nabisco, Johnson & Johnson and Bacardi.