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Bill Davis and Chris Colbert, former senior executives of defunct ad agency Holland Mark, last week sold their companion customer-relationship management business, BeNow, to a private equity company.
Davis, who was chief executive of Bos ton’s Holland Mark prior to the shop’s closure last October, is teaming with Eric Soderstrom to form a consulting practice that will formally launch in May.
The yet-to-be-named enterprise will focus on “marketing consulting and brand strategy,” said Soderstrom, Holland Mark’s former pres ident.
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