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Former Burnett Design Arm Branches Out

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CHICAGO Capps, which began life as a pre-print division housed within Leo Burnett here, has opened an office in New York to better serve Publicis Groupe agencies there, according to the shop.

"Our focus there, just like here, is to meet all the needs of the Publicis Groupe agencies [in New York], and from their work to assist their clients," said Brent Moncrief, chief marketing officer of the Chicago-based unit.

The unit will use a model similar to one it employed in Chicago, in which Capps developed a product design relationship with Keebler from an advertising relationship the client had with Leo Burnett.

Michael Cravaglia, a 25-year industry veteran, will head Capps' New York offices as managing partner, leading an 18-person staff.

Capps, which has been closely aligned with Publicis properties Leo Burnett and Frankel in Chicago, will likely only work with Publicis agencies in New York, Moncrief said. Among the shops it has already worked with are Saatchi & Saatchi, Publicis Worldwide and The Kaplan Thaler Group.

In addition, the unit has officially shortened its name to Capps from Capps Digital to better reflect the broader range of offerings, from package design to a high-end retouching unit called L'Image, Moncrief said.