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Richard Uzzi seems to be succeeding in advertising even though he has technically left the business.
Uzzi, a former vice president and managing director on Saatchi & Saatchi’s MGM/United Artists account, left the agency when it lost the business about two years ago. He started his own mobile marketing company shortly thereafter.
Mobile Marketing Research, which Uzzi calls the “only outdoor medium delivering sight, sound and motion” to New York City, is made up of one Rover truck (shown here) that travels the streets of the Big Apple blasting ads from two side-mounted stereo monitors and making select stops in crowded areas.
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