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FCB Worldwide breathes new life into Smokey the Bear and the U.S. Forest Service account it has handled on a pro-bono basis since 1943.
One of two print and outdoor executions breaking in June depicts an open matchbook, but instead of sulphur, the sticks are topped by green tree crowns. Below is the long-running message “Think before you strike.” The second ad shows eggs in a nest, with the headline, “The only fire insurance this home has is you.”
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