Foreman Returns in Meinike Ads | Adweek Foreman Returns in Meinike Ads | Adweek
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Foreman Returns in Meinike Ads

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George Foreman returns in a campaign for Meineke Discount Mufflers—now known as Meineke Car Care Center—that features the company's new tagline and name. The debut work from Stone & Ward in Little Rock, Ark., is tagged, "Right service. Right price." In the spots, which debut Feb. 17, Foreman introduces the name and tagline in front of Meineke products. The Charlotte, N.C.-based client's former tagline, "You won't pay a lot, but you'll get a lot," had run since 1983. Stone & Ward won creative duties on the approximately $20 million account in October.