Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — George Foreman, boxer-cum-talk-show-guest-cum-author-cum-salesman, is taking his line of George Foreman Grills back to primetime network TV with a new 30-second national spot that will break on Monday.
The 57-year-old ex-champ turned his name and grill into an infomercial icon via six years worth of 30-minute late-late night spots in which the good-natured Foreman hawked the cooker. Following a primetime spot earlier this year comes the second-round of network TV, but the first holiday-themed ad from appliance marketer Salton Inc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in