Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For TV viewers, the holidays just won’t be as fun this year as last. In 1999, investors in e-commerce startup ventures acted as a kind of National Endowment for Creative Advertising, providing the funds that paid for lots of fun (albeit incomprehensible) TV spots. Alas, the dot-com shakeout since then has made investors less willing to play this culturally useful role. We can only hope the remaining e-commerce players are wildly profitable this holiday season so the fun can resume in 2001.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in