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DETROIT An internal task force that came together to study Ford Motor Co.’s relationship with WPP Group has given its blessing to the automaker signing a global contract with the holding company, the client said.
The actual signing is “likely to happen sometime next year,” said Karen Shaughnessy, a Ford representative. She declined to be specific on the timing. “This is really just a natural evolution of our partnership with WPP. We feel it makes good business sense to maximize that relationship.”
Ford
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