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Zubi Advertising in Miami is breaking a $1 million-plus print advertising campaign this month for Ford Motor Co.
The effort is the first time Ford has targeted a corporate campaign at the Hispanic community. The work will appear with the client’s corporate ad message: “Ford Motor Co. Better ideas.
Driven by you.”
The four ads in the Zubi series show average Hispanic consumers talking about their collective identity and particular concerns. One execution shows a middle-aged man who tells the reader: “I came here with nothing but hopes and dreams .
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