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Ford is increasing its commitment to Professional Bull Riders, the sanctioning body for a sport the automaker says is attracting a growing TV audience and a diverse fan base.
The title sponsorshop of PBR by Ford Trucks is part of a three-year extension to Ford’s current two-year automotive sponsorship of the tour. The PBR series will now be called the “PBR Built Ford Tough Series.”
The Ford name will be featured on the circuit’s logo, and “Built Ford Tough” signs will be prominent at rodeo venues, on tickets and passes to each event, and on riders’ outfits.
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