Ford Signs Magazine Deals

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Ford Motor Co. has inked separate multiyear, multimillion dollar deals with Time Inc. and Hachette Filipacchi Magazines that go beyond traditional ad page commitments, said David Ropes, Ford’s director of corporate advertising and integrated marketing.
While Ford’s separate divisions have signed similar agreements in the past, it’s new for the automaker to sign such large deals on behalf of the entire corporation, Ropes said. The pacts cover ads for both Ford corporate and its divisions (Ford, Lincoln-Mercury, Mazda and Jaguar).
Ropes said the agreements may encompass custom publishing, promotions and Web site programs, as well as traditional advertising.

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