Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Direct, Promotions Shops Face Consolidation
DETROIT–Ford Motor Co.’s divisions are nearing completion of an internal review and consolidation of their below-the-line marketing vendors, requested earlier this year by the automaker as part of its Ford 2000 global cost-cutting initiative.
Collectively, Ford spends hundred of millions of dollars a year on such efforts. “By consolidating, they’re going to be much better able to control costs because they can negotiate more tightly with a smaller group,” said an agency source.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in