Ford Puts WPP Plan on Hold | Adweek
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Ford Puts WPP Plan on Hold

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Recommendations by Ford president and COO Nick Scheele that would have made it more difficult for non-WPP shops to win Ford business have been put on hold, a Ford rep said. No timetable has been set. In February, Scheele proposed a plan to further consolidate Ford's ad business with WPP, but Ford policy prohibits a single vendor from monopolizing a business arrangement.