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NEW YORK For the launch of its new crossover vehicle, Ford has teamed with Microsoft to use its virtual mapping technology in an effort to connect consumers with local experiences.
The Ford Edge Virtual Tour (fordedge.msn.com), due to launch today, lets users in 25 U.S. cities find new places to eat, activities, sites and services through MSN’s Virtual Earth mapping technology. The Ford Edge “collection” is also soliciting user contributions for “ideas on the edge” in its five categories: eat, see, trek, play and indulge.
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