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NEW YORK Ford Motor Co. has signed a three-year deal to become title sponsor of six Ironman Triathlon events in the U.S., including five qualifying events and the Ford Ironman Triathlon World Championship, according to the automaker.
The deal is the first title sponsorship for the Ironman events in 10 years. Financial terms were not released. The professional prize purse for the 2005 Ford Ironman Triathlon World Championship in Hawaii will be increased by $100,000 to a total $580,000.
Ford
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