Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT Ford Motor Co. confirmed that it has produced a “treatment” for a reality TV show.
“We showed a group of dealers an idea of what we had for original programming,” said Jennifer Flake, a Ford representative. “What they were showed was an illustration of what could happen. It was our take on reality TV.”
The two-minute episode was shown Wednesday when Ford executives met with their top-50 dealers and the heads of 64 dealer-advertising groups in the automaker’s hometown of Dearborn, Mich.
That
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in