Ford Plans Divisional Campaign

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DETROIT Ford Motor Co.’s Ford division will debut a national campaign featuring an original song from Randy Newman following Sunday’s Super Bowl.

A new tagline: “Look again” (Adweek, Nov. 25) invites consumers to take a closer look at the new styling and product attributes on its vehicles, said Rich Stoddart, Ford division marketing communications manager. The campaign is from J. Walter Thompson, Detroit. Media is placed by Ford Motor Media, a WPP Group unit.

Randy Newman’s original song includes the lyrics, “It’s no mistake when the choice you make leads you right to your own backyard.



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