Ford Plans Big Push for Mustang

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





NEW YORK – Ford’s long-awaited Mustang hits dealer showrooms Dec. 9, and the company will re-introduce Americans to the pony car with an estimated $50 million campaign that carries the ambiguous tagline: ‘It is what it was and more.’ A 15-second teaser commercial will start running in mid-November on national network television. Three other 30-second commercials break during December with additional print support maintaining the theme. The overall Ford tagline ‘Have you driven a Ford lately?’ also will be displayed on the campaign.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in