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LOS ANGELES Ford Motor Co. on Thursday said it has secured bids from several production companies to produce its next commercials despite widespread opposition to its recently issued cost-cutting guidelines.
“All the boards out have been bid successfully and assigned under the new guidelines,” said Paige Johnson, manager of global market public affairs at Ford, Detroit.
Johnson would not identify the directors and production companies that had agreed to work on new commercials but said the company is satisfied that it has found the partners it needs to produce the spots.
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