Ford Focus Taps JWT

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NEW YORK Ford has selected creative concepts from JWT for its next Focus campaign after mulling ideas from three agencies, the client confirmed today.

The other shops were Havas’ Arnold in Boston and independent mcgarrybowen here, according to a Ford representative. Arnold handles Ford’s Volvo brand; mcgarrybowen does not have any Ford business.

WPP’s JWT was the incumbent on Focus. Its Detroit office led its pitch with help from New York, said sources.

The selection came after the automaker tested creative concepts presented by the shops.

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