Ford Division Boosting Advertising Budget For Launch Of Redesigned Lincoln Town Car

Ford Motor Co.’s Lincoln-Mercury division will exceed last year’s ad spending to launch the ’98 model Lincoln Town Car, which has undergone its first major redesign in eight years, said Ian Beavis, the division’s advert- ising manager.
The automaker spent about $47 million on the Town Car during the ’97 model year, according to Competitive Media Reporting. While initially there will be a fewer number of ads in the new campaign, they will run in a much heavier schedule, Beavis said.