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A new Ford Motor Co. corporate campaign aims to restore trust in the brand and differentiate it for owners and potential buyers.
Created by J. Walter Thompson, the campaign features footage of old and new products. Chairman and CEO Bill Ford Jr. narrates the TV spots and will also appear in the print campaign, said Bruce Rooke, executive creative director at the Detroit agency. More than 80 Ford employees are featured in the campaign.
Plans to use Ford, the great- grandson of company founder Henry Ford, were under way even before the 44-year-old was elevated to the CEO’s post last fall, Rooke said.
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