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When news broke last week that Ford Motor Co. would pull ads for Land Rover and Jaguar in gay-oriented magazines such as Out and The Advocate (both owned by PlanetOut), some advertisers and consumer groups expressed concern.
Not only was the move—which came after conservative Christian group American Family Association pressured Ford to stop advertising—perceived as somewhat discriminatory, it alienates a powerful consumer base. The buying power of gay adults is expected to hit $610 billion in 2005, says research firm Witeck-Combs Communications and Packaged Facts.
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