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NEW YORK In a holiday spot for Sony’s PlayStation 2, people morph into dogs or take flight when they walk into a magical force field surrounding an electronics store. As a crowd gathers, it turns out the force field is emanating from a PlayStation 2 in the shop’s window.
“We were trying to make a big splash at Christmas time, as well as trying to say something about the brand,” said Jerry Gentile, creative director at TBWA\Chiat\Day in Playa del Rey, Calif.,
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