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NEW YORK Forbes.com has begun to experiment with a relatively new form of advertising that converts keywords in editorial content into pay-for-placement hyperlinks.
The New York-based online publisher confirmed today that it is using Vibrant Media’s IntelliTXT technology to insert advertising into Web articles. When a user rolls his or her mouse over a green, double-underlined word, a small ad pops up that relates to that word.
Forbes.com said it is testing the ad format through the summer, monitoring the acceptance level of readers, advertisers and staff journalists.
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