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NEW YORK Forbes.com guarantees marketers a refund if their ad dollars fail to work harder on the online property than in The Wall Street Journal in a new trade campaign that broke this week.
The ads running in online and print trade publications encourage advertisers to “Take the Forbes.com Challenge!” Campaign spending was undisclosed.
Advertisers who are interested in participating in the program must commit a minimum of $150,000 on Forbes.com and comparable spending over a similar time frame in the WSJ.
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