Forbes.com Aims to Improve Search Rankings

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NEW YORK Forbes.com said it has hired a specialist to help it appear higher in search results, a sign of the growing importance of search engines to news publishers.

360i, a search engine optimization firm based in New York, will adjust the code and makeup of the Forbes.com site to make sure search engine spiders catch the pages.

In a poll of 2,000 Internet users released this week by Outsell, the top two sources of news and information were Google and Yahoo, followed by The Wall Street Journal.

Forbes.com





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