Forbes Enlists Eisner for Bid | Adweek
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Forbes Enlists Eisner for Bid

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CHICAGO-Bill Eisner, chairman of William Eisner & Associates in Hales Corners, Wis., is no stranger to Republican politics, having handled Mark Neumann's run for the U.S. Senate from Wisconsin.
It's on to a larger platform now, as Eisner has been tapped by the campaign of GOP presidential hopeful Steve Forbes to serve as creative director and media adviser for the publisher's 2000 bid.
Eisner's work for Neumann gained national notoriety with an ad suggesting Democrat Russ Feingold supported funding to study gas emissions from cattle. That commercial showed a scientist attempting to waft fumes from cows into an open jar.
Eisner has formed a political unit to do such work in partnership with GOP strategist R.J. Johnson.
-Trevor Jensen